ONTRACK LAUNCHES ONLINE SALES AFFILIATE PROGRAM
STAR Program to Increase Brand Awareness and Expand Online Software Sales
MINNEAPOLIS, June 6, 2001 — ONTRACK Data International, Inc. (NASDAQ: ONDI), a provider of data availability software and services, today announced its new Selling Together Achieves Results (STAR) Affiliate Program, giving Web sites the opportunity to increase revenue through the sale of Ontrack products and services. Offering sales residuals to Web sites joining the program, Ontrack seeks to increase online sales while also building brand awareness within the industry.
After registering for the program online (http://www.ontrack.com/), affiliates receive a percentage of all qualified sales of EasyRecovery(tm), Ontrack SystemSuite(tm), PowerDesk(r), Fix-It Utilities(tm), Disk Manager(r), ZipMagic(r), DataEraser(tm) and Internet Cleanup(tm) through http://www.ontrack.com that are traced back to the Ontrack banner posted on the affiliate Web site. To provide regular site visitors with new compelling advertisements for Ontrack products, Ontrack will rotate the banner ads that appear on the affiliate sites.
"We anticipate the STAR Affiliate Program will increase Ontrack's Web site traffic, online sales and online presence in general," stated Andrea Eidsness, vice president, marketing for Ontrack. "By the end of this year alone we are expecting millions of banner ad impressions, thereby strengthening revenue opportunities for Ontrack as well as its STAR affiliates."
Ontrack selected Commission Junction, the leading affiliate marketing solution partner, to provide the back-end, high quality functionality necessary to successfully launch and manage this program. After five days with the new program, Ontrack has already signed on 225 affiliates who are eager to begin promoting and selling Ontrack products; another 207 affiliate applications are pending approval.
Ontrack, a leading provider of data availability software and service solutions, helps customers protect, manage, recover and discover their valuable data. Using its hundreds of proprietary tools and techniques, Ontrack is able to recover lost or corrupted data from virtually all operating systems and types of storage devices through its do-it-yourself, remote and in-lab capabilities. Ontrack also offers award-winning PC utility software programs and services to help prevent critical data loss through a broad line of problem-solving, file-management and productivity utilities. Ontrack can be reached through its World Wide Web site at http://www.ontrack.com or by calling 800-872-2599 (952-937-5161). In addition to its Minneapolis headquarters, Ontrack operates other locations in Los Angeles, Boulder, Colo., Washington D.C., New York, London, Paris and Stuttgart. Ontrack also makes its data recovery services available in Tokyo through its strategic alliance with Y-E Data, a company with over 25 years of experience in storage devices.